Are backlinks good only for SEO? Many webmasters think of building backlinks solely as prerequisite for getting good rankings on search engines. They are like the backbone of SEO. Sure they are but they are more than just . . . that. A backlink merely is a link to your site from another place on the web. But don't let "mere" fool you. It's like having an agent out there telling anyone who sees your link of the existence of your site. Curious netizens will click on that link and land on your site. Isn't that what we all want . . . traffic? Does it matter where it comes from? To ensure that more people get to know about your site then you must work hard to get more backlinks from all the right places where they can siphon some traffic your way. Don't let search engines dictate to your how you market your website. Build links, get traffic from those website and search engines will follow soon after because quite obviously no one would leave your link on their site if they know that content posted on it isn't useful.