In part because I like to support and encourage new directories, when I believe that someone is starting a directory with the intention of doing a good job of it, I'll submit some of my sites to a new directory, and sometimes all of them. There are times when I find later that the directory has turned to crap. Often, someone will start a directory thinking that it will be fun, easy, and profitable, but then find that it's more work than he can handle; rather than shutting it down, he leaves it up, collecting whatever submission fees he can but providing nothing in the way of quality. I don't think they always intend to do that but it happens, particularly when someone starts a general directory without the resources to do it right. This happens quite a bit actually, but I have seen zero evidence that my having listings in these sorts of directories is doing my site's placement in the SERPs any harm at all. It doesn't help, I'm sure, and if all of my links were of that sort, there might be a problem. Google seldom penalizes the crap directories themselves, so thinking that they'll penalize your site for being listed in one isn't worth worrying about. An advantage to submitting to a new directory is that the first pages of a site are usually the ones that are going to have PageRank and, although Google promises that they won't be updating their public PageRank anymore, they'll be using something of the sort in their internal algorithms. So if that's important to you, that is one advantage in submitting to a new directory. Another is that most new directories start out by offering free or low-cost submissions. If they persist, and do well, they will probably charge more later, and your site will already be there. One caution that I would suggest is that many new directories pop up with no reasonable intention of ever being anything other than a crap directory. One person is not going to be able to put together a general directory capable of competing with BOTW, AMRAY, Directory Journal, or Aviva unless they have the capital to hire editors. For that reason, most new general directories are going to turn to crap. Directory networks are too often bad news, so when someone starts a new directory that is going to be part of a larger network of several directories, it's probably not going to amount to much. I have seen some exceptions, but there is generally one flagship directory, which is the only one worth concerning yourself with. New local or niche directories would be a good idea, however.