How important are likes to you on social media? I know that for a lot of businesses it becomes very important because then people may want to go to their store, and be more apt to buy something from them. How about for you personally? I know that I have some friends that it means a lot to them. I don't understand why it would mean so much if someone likes something that you post on Twitter or Facebook. I don't know why some people feel the need to live life like these likes prove if they are worth something or not.