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Hard Work (some times) Pays Off

Discussion in 'Directory Operation' started by Ray, Feb 9, 2015.

  1. Ray Active Member

    Ray

    As I've mentioned in another thread, I recently spent several weeks updating the listing information in all my web directories. In a business directory, this becomes a necessity since business information tends to constantly change as businesses grow and expand, upgrade or move to a new location, phone numbers and so on.

    As a result of this effort, Google and other search engines grant your directory a better placement in their search results, not to mention, the benefit of improved traffic.

    Here's a sample of the benefits taken from Google Analytics Audience Overview as of this morning for the last 30 day, we're looking at stats for greatpossibilities.com:

    Sessions Up 33.01% - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.

    Users Up 32.93% - Users that have had at least one session within the selected date range. Includes both new and returning users.

    Pageviews Up 36.80% - Pageviews is the total number of pages viewed. Repeated views of a single page are counted.

    Pages / Session Up 2.85% - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

    Avg. Session Duration Up 34.11% (avarage time on the site 4:17 min.) - The average length of a Session.

    Bounce Rate Down 1.87% - Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).

    As you can see, it may not be something spectacular but, it shows what a little hard work can produce.

     
    Last edited: Feb 9, 2015
  2. toradrake Member

    toradrake

    OK here is a question I probably already know the answer to, but I haven't had my coffee this morning yet and I am running about slow.


    The business listings that you are updating, are they your business listings or the listings of the business' that are listed in your directory?

     
  3. Ray Active Member

    Ray

    Wake-up Tora!!! :D
    In the web directory world, when you make reference to an individual website or business listed in a directory, you refer to it as a "listing" or directory listing. in this case, a "business listing" is an individual business listed the directory.

     
  4. toradrake Member

    toradrake

    I'm trying! I'm trying! Give an old lady a break already! LMAO

    Thought I saw you lurking around in here. Good to see ya.

    The reason I asked the question is:

    I know that it is important for SEO and viewer reasons to keep all your listings up to date.... but as a directory, is it important for the directory to go around and make sure that the sites in their directory are up to date. For instance, would I, as a directory owner or moderator, go through every business listed in my directory to ensure that the site is still active and the information on their listing in my directory matches the one on their site or is that fully up to the site owner to take care of that?

     
  5. Ray Active Member

    Ray

    I seems like you're awake now... ;)

    The problem is 2-fold;
    First, you're assuming the person initially submitting the listing is the owner or a business partner of the company, when in fact, 90% of submissions are made by a third-party SEO company under contract to promote the business online, in the case of an older listing, that contract may have expired, and they are no longer representing that company or business. The other 10% comes from company employees given that task, as you know, in the real world, people get fired or die all the time, so, with a few exceptions, no one is there to take responsibility for updating the information.

    On the other hand, once you've published that listing, it is now part of your website content, and you (as the administrator of your directory) have a responsibility to offer your visitors fresh and accurate content.

     
  6. toradrake Member

    toradrake

    So checking through the listings on your directory and making sure they are up to date is important. :p That would be some tedious work, but I guess it would be necessary to keep your directory relevant and "alive".

     
  7. Converse Active Member

    Converse

    There are scripts and programs that can be run on the directory domain that will flag sites that return an error. Some directories are set to automatically toggle these sites to inactive, meaning they are still in the database but they don't appear on the public side. Editors will need to check these sites because not all of these sites are actually going to be bad. There might have been a temporary glitch in the server, or maybe the network was slow and returned a timeout error, or whatever. On the other side of the coin, these programs don't catch every problem that can occur. For example, a domain that was added to the directory as a middle school website might now host pornography, which is something that happened with a middle school the next town over from me; they forgot to renew their domain and it was bought up by someone who hosted porn on it. Since most directories, at least those that have a regional tree, will have listed school sites, that porn site now had links to it from several directories. These kinds of problems are sometimes (but not often) reported by directory users but, most often, it will remain until an editor happens to click on the link. The policy in the main directory that I work for is to click on every link in a category whenever we "touch" it, meaning whenever we add another site to a category, or edit a description, or create subcategories.

    The short answer is that is is unreasonable to expect that every link in a directory is still good, particularly a large general directory, but closer a directory can get to being trouble free, the higher the quality of that directory.

     
  8. Ray Active Member

    Ray

    That's also true in our directories, this feature is built-in to the script as well but, in the case of business listings, these type of scripts would not detect changes in the content of the business listing; contact information, service areas, and other pertinent information.

    Its not just a matter of verifying a web link, some businesses don't even have a website, It has to do with how well you are showcasing that business as part of your overall website content.


    And, by-the-way, what did you think about the stats I'm showing above?

     
  9. Converse Active Member

    Converse

    They look pretty good to me. I'm impressed.

     
  10. toradrake Member

    toradrake

    Oh wow @Converse :eek: that is horrid what happened with that school. I can see why it is important to check your listings in your directory. As the directory owner, if you are trying to keep your directory clean.... the last thing you need is something like that happening.

     

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