First off, let me admit one thing... I'm sick as a dog right now and did not fully comprehend what I was reading (consciously anyway). I do know that it tweaked my interest and the article talks about what viewability is along with link acquisition. Two subjects I think would be good for discussion especially when there are some people who do not fully understand what they are. Here is a link to the article for you to read for the discussion and as soon as I feel better and can fully comprehend the fact I am still breathing as much as I ache all over, I will reread the article and jump into the conversation. Man this weather is really getting the best of me! What Is Viewability and Should We Apply It to Link Acquisition?