Okay, this has stayed a long time in my head - We all know that PPC adverts (like Google Adwords) need to be clicked by the visitors if the wembasters are to make any money out of these. Unfortunately, I dont like seeing those adverts and as such, I have Ad-Blockers installed for all browsers on all operating systems I use. Most of the adverts get blocked and I stay happy. But then, there are some adverts that dont get blocked and they come up on the page. I take utmost care not to click on any of them - though there are instances that these adverts were intrusive (got into the text and I clicked them believing them to be links for more info - this was annoying though). My friends who are using Internet and do lots of browsing for professional reasons, tell me that - people today are more aware and normally do not click the adverts and as such, it is never a good idea to put up adverts on your website. Though I understand, no adverts means no money, still, I dont get to understand the point of using PPC adverts. The CPMs (the adverts that pay you per display) tend to make more sense to me as you did your job and let them a place on your site. Even if those visiting your pages do not click them, they still get to see the adverts and things are more better and rationale. What are your observations? Do you use PPC and if so, do you keep getting people onto your pages who click any of those served adverts?