If you are using the same site description for each directory submission you make, you might want to rethink your strategies. Sure its easier to copy and paste the same information to each directory. Who wouldn't want to take the quick and easy route? The problem is the duplicate content you are spreading around. If you submit the same site description to each web directory you are creating duplicate content in each of those directories. The search engines do not like duplicate content. And the last thing you want to do is to create a negative flag everywhere your website is listed. You don't want to kill your submission efforts! How can you avoid this problem? Well, you can get creative and write up about 10 or more different descriptions for your website. Think about what would entice you, yourself, to click on your website if you were browsing through the directory. And remember all the hype descriptions you avoid clicking on. This will help you stay away from words that look spammy. If you are concerned about keywords, make a list and only use one keyword per submission. This will help you describe your website in a different way each time you submit it to a directory. What other things can you do to make your directory submissions different?