I decided on a whim to visit these two directories and review them on a users stand point. Although they both are very good directories, there were a few things they could have changed. Aestictically, Aviva is the nicer looking site. BOTW is TOO plain and bright whereas Aviva was easier on the eyes. However, search results wise... BOTW got Aviva beat by a long shot. BOTW search results were cleaner, easier to distinguish one result from another with good spacing between each result. Aviva's, other then the link to separate them, looks like a long list of words on a page with very little spacing between the results. It took me a moment to notice there is a darker gray line in between each result from the gray background. So you can't really tell it is there unless you really look. If BOTW were to dress up their site better, they were by far be the better site in my eyes from a users stand point.